The ABCs of ERM by Jessica Zellers

Author:Jessica Zellers
Language: eng
Format: epub
Publisher: ABC-CLIO

References

Ashcroft, Linda. 2002. “Issues in Developing, Managing and Marketing Electronic Journals Collections.” Collection Building 21, no. 4: 147–154.

Buczynski, James. 2007. “Referral Marketing Campaigns.” Serials Librarian 53, no. 3: 193–209.

Carscaddon, Laura, and Kimberly Chapman. 2014. “Twitter as a Marketing Tool for Libraries.” In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 147–163.

Dowd, Nancy, Mary Evangeliste, and Jonathan Silberman. 2010. Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian. Chicago: ALA Editions.

Duke, Lynda M. and Toni Tucker. 2007. “How to Develop a Marketing Plan for an Academic Library.” Technical Services Quarterly 25, no. 1: 51–68.

Fagan, Jody Condit. 2009. “Marketing the Virtual Library.” Computers in Libraries 29, no. 7: 25–30.

Frumkin, Jeremy, and Terry Reese. 2011. “Provision Recognition: Increasing Awareness of the Library’s Value in Delivering Electronic Information Resources.” Journal of Library Administration 51, no. 7–8: 810–819.

Gupta, Dinesh, and Rejean Savard. 2011. IFLA Publications: Marketing Libraries in a Web 2.0 World. IFLA Publication Series 145. Berlin: De Gruyter.

Harrington, Ryan. 2010. “Making Your Wallflowers Blossom: How to Implement the Best Social Media Strategy for Your Library.” AALL Spectrum 15, no. 3: 16–17.

Janosko, Joann. 2014. “EXPO-Nential Success Redux, or, If You Plan It They Will Come.” Serials Librarian 66 no. 1–4: 253–261.

Koontz, Christie, and Lorri M. Mon. 2014. Marketing and Social Media: A Guide for Libraries, Archives, and Museums. Lanham, MD: Rowman & Littlefield.

Leong, Julia. 2007. “Marketing Electronic Resources to Distance Students.” Serials Librarian 53, no. 3: 77–93.

Mathews, Brian. 2009. Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students. Chicago: ALA Editions.

Moore, Carrie, Julia Stringfellow, Amy Vecchione, and Memo Cordova. 2014. “Using Blogs to Market Library Services and Resources.” In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 115–130.

Potter, Ned. 2012. Library Marketing Toolkit. London: Facet Publishing.

Solomon, Laura. 2011. Doing Social Media So It Matters: A Librarian’s Guide. Chicago: American Library Association.

Steiner, Sarah. 2012. Strategic Planning for Social Media in Libraries. The Tech Set 15. Chicago: ALA TechSource.

Thomsett-Scott, Beth, ed. 2014. Marketing with Social Media: A LITA Guide. Chicago: ALA TechSource.

Tomlin, Mindy. 2014. “Using Facebook to Market Libraries.” In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 115–130.

Vasileiou, Magdalini, and Jennifer Rowley. 2011. “Marketing and Promotion of Ebooks in Academic Libraries.” Journal of Documentation 67, no. 4: 624–643.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.